Our Story

mark woo founder gelpacksdirect outlaw 70.3 ironman triathlon

Stumbling on an idea

The idea for Gelpacks Direct came to our founder, Mark, when he was training (shuffling) for his first marathon. He was dealing with over-use injuries and couldn't find a recovery product that met all his needs. His trusty bag of frozen peas wasn't cutting it, so he came up with his own line of recovery gear.

Our customers come first

We aim to delight, and it shows in everything we do - from our high-quality recovery products to our outstanding customer service.

Gelpacks Direct Ice Packs for Injuries | Eco-friendly packaging minimise plastic waste

Eco vibes

As we care about the environment, we designed our reusable gel packs to for superior durability. And in 2023, we’re re-optimizing our packaging to further reduce our carbon footprint. 

Push harder. Recover better.

Our Team

We’re a small family team of fitness fanatics who are all about staying healthy and feeling great. We may not be pro athletes, but we know how to push our bodies to the limit. If we’re not getting injuries, we’re talking injuries. That's why we are our own best product testers - we know our stuff! So hit us up and ask us anything.

Contact Us

Benefits of Gelpacks

Faster Recovery

From 5k first timers to  seasoned ultra-runners, we've got your covered. Push harder. Recover better.

Expert Advice

We design and use our gel packs daily on our own aches/pains, so who better to ask how to use them!


We take the guesswork out of how to use your gel pack. Sign-up for our step-by-step guides & videos.

Our Promise

Your Happiness. Is Guaranteed. If you have a problem we will solve it. No questions asked.